This year, the board of Co‑operativesUK asked the Centre for Brand Analysis to carry out an extensive investigation of what Co‑operativesUK means to our members.
Perhaps you were one of the 160 people that were asked to complete an online survey or take part in a half-hour in depth interview.
Now, Stephen Cheliotis of the Centre for Brand Analysis has produced the final results of the investigation as a report. Continue reading


